Jimmy is a unique mix of elite athlete, coach, leader, motivator, promoter, and scientist.

With an infectious spirit and an indefatigable drive, he honed these skills during an 18 year career as, simultaneously, a professional athlete, coach, and writer/editor.

Firmly believing the quickest route to success is by seeking out and learning all he can from the best in the world Jimmy has done just that across his various sports, brand management and coaching/personal training.

Jimmy began his career at two of the best running schools in the country, Adams State University (under two time Olympic coach Dr. Joe Vigil) and the University of Colorado, Boulder, where he earned a degree in Integrated Physiology. From this foundation he would go on to compete professionally, found and manage three professional teams, create his own coaching business, and twice be sought out by nationally recognize triathlon magazines to man the helm as editor.

Jimmy is currently focused on promoting and advocating for off-road multisport and cross triathlon through his publication, DirtTRI.com. However, after a career that saw him become the only triathlete ever to compete on the World Championship level in all disciplines of multisport (long course, Olympic format, off-road, and winter triathlon, as well as duathlon and adventure racing) Jimmy does not intend to retire completely. Rather he will narrow his focus in favor of helping others to find their own success.



Heavily involved in brand development within Endurance Sport, Brewing, Distilling, Auto Racing, and Digital Media.


Possibly the only athlete to have competed on the highest level in all aspects of triathlon. World Championship National Team in 5 disciplines. 5x top 10 at XTERRA World Championship.



Social Media, Content Creation, Analytics, KPI, Logo Creation, Graphic Art.


Degreed Exercise Physiologist. USA Triathlon, USA Cycling, USA Track and Field Certified Coach. 15+ years coaching experience.


Insightful, cohesive and compelling ideas. Creative is unlimited.


Captivating audiences through engaging interaction.


Company more like a family


Our clients and partners.