Professional athlete, writer, editor, marketer, brand strategist, PR rep, communications director, agent, coach, consultant, construction contractor, entrepreneur.
Seeing my various passions and careers listed in sterile comma delimited form seems hollow, cold, and somewhat sad.
Each of those words represents years, decades in some cases, of passion and commitment. Now, as I transition from a career solely dedicated to sport, and the media surrounding it, I find it difficult to boil my “about me” page down to the most basic of ingredients.
I was a professional endurance athlete for over 20 years. My biggest takeaway from that time is that making a living in a sport with limited earning potential is in many ways the best “business school” for fully understanding and appreciating everything that goes into a brand, its marketing, operations, communications, and strategy.Read more “Next Steps”