I have been on concerted job hunt since August, once Outdoor Retailer showed me DirtTRI was most definitely not going to be continuing in the form of a for profit digital magazine. Maybe it could be a blog, or something similar but it was not going to be an ad driven, advocacy and marketing endeavor. I wish it could have been, but its just not happening. The segment is too small, the industry is in transition, the work is too much for a minimal team… “you can’t always get what you want“.
I had tried everything; maximizing SEO and Google ad reach, courted funds and investors, sought out grants, and almost created what would have been a pretty cool series of events in North America and Europe. Alas, in the end the pieces just didn’t fit.
The reality of this had been hanging over me for a while. Its strange the anthropomorphic qualities a concept or project you work on for so long can take on. I tried with DirtTRI, I really really tried, but in the end it was just too high maintenance.
Did I just “dump” DirtTRI?Read more “Did I Just “Dump” DirtTRI?”